Audit & Analysis

• Conduct a comprehensive review of your current Google Ads campaigns

• Identify top-performing keywords, ads, and audiences, as well as underperforming areas that need attention.

Refine Targeting

• Adjust audience targeting and refine keywords to align with your specific goals: lead generation for B2C and B2B, and revenue growth for eCommerce.

Budget Reallocation

• Shift budget away from low-performing campaigns or keywords and allocate more to those showing high potential for ROI and lead generation.

Quick Wins

• Implement quick optimizations, such as adjusting bids, improving ad copy, and refining landing pages to enhance immediate performance.

Tailored Strategy Development

• Develop a customized advertising strategy that aligns with your business type—whether B2C, B2B, or eCommerce.

• Focus on creating specific campaigns that cater to your goals, such as lead generation for B2C/B2B and revenue maximization for eCommerce.

Boost High-Performers

• Double down on successful campaigns, products, and keywords, ensuring that budget and efforts are focused on high-conversion areas.

Waste Reduction

• Identify and eliminate budget wastage by pausing or excluding underperforming ads, keywords, and audiences.

• Fine-tune bids and budget allocation to cut unnecessary spend.

Enhanced Ad Copy & Creative

• Revamp ad creatives and copy based on performance data to increase click-through rates (CTR) and conversion rates across all campaigns.

Restructure for Growth

• Gradually restructure your PPC campaigns to optimize account organization, improving overall efficiency and performance.

Expand & Scale

• Increase budget for high-performing campaigns to capture more volume while maintaining or improving ROI.

• Expand successful campaigns by introducing new keywords, ad groups, and geographic targeting.

Continuous Testing

• Implement A/B testing on new ads, landing pages, and bidding strategies to identify additional opportunities for growth.

• Regularly test new campaign ideas and audience segments to discover new high-performing areas.

Aggressive Scaling

• Once new strategies and tests prove successful, scale them further by gradually increasing the budget and expanding campaign reach, while closely monitoring ROI.

Ongoing Optimization

• Continue refining and optimizing campaigns to squeeze the maximum performance out of every dollar spent.

This 90-day strategy is designed to drive lead generation for B2C and B2B businesses, as well as revenue growth for eCommerce stores, ensuring a tailored approach that delivers measurable results.